Learning how your marketing and communications team compares nationally to your peers (and competitors) is more than just an interesting exercise. The answers could provide the rationale you need to get more resources.
The data is available to all healthcare marketing and communications leaders who participate in a benchmarking study led by Cleveland Clinic and conducted by Endeavor (formerly Gelb Consulting). Participants can compare specific marketing mix budget and staffing details with chosen peers, using an online tool that lets you filter by net patient revenue, organization type and other key indicators. If you become a sponsor, you can view trend data from the past two years – an even better way to get ahead of the pack.
Questions? Email John McKeever at jmckeever@endeavormgmt.com.