First of four webinars in our National Cancer Plan webinar series with the NCI.
The Public Affairs and Marketing Network (PAMN), in collaboration with the National Cancer Institute (NCI), is hosting a new four-part webinar series supporting the goals of the National Cancer Plan. In this first installment, the focus is promoting cancer workforce initiatives. This webinar shared trends, strategies, and best practices that cancer centers can use to effectively communicate their efforts in optimizing the workforce, highlighting workforce diversity, and promoting existing training and career development initiatives.
Key takeaways and learnings:
- The National Cancer Plan is a living document, adaptable to advances in the cancer community
- Storytelling is a powerful tool for promoting workforce development programs
- Video testimonials from program participants can be incredibly impactful
- Collaborations between institutions are crucial for expanding reach and impact
- Communications teams play a vital role in supporting and promoting workforce initiatives
- Challenges persist in reaching underrepresented groups and rural communities
- Maintaining funding for training initiatives is critical for developing the next generation of cancer researchers
- Providing platforms for grantees to share their own stories can yield unexpected and valuable insights
Learn more about The National Cancer Plan at nationalcancerplan.cancer.gov.
This webinar is for all PAMN and NACCDO members.