In an enlightening session at our April Annual Conference called “Working with External Partners,” Kristin Ludwig of ASCO, Melanie Martinez Santos of the NCI, Rachel Salis-Silverman of AACR and Chris Zurawsky of AACI emphasized that we all have mutual interests, including an understanding of the value of federally-funded cancer research and an interest in increasing the public understanding of scientific research and its benefits. They shared ways to engage.
NCI
- The new NCI director is visiting cancer centers across the U.S., meeting with investigators, going to grand rounds and touring campuses. These visits provide a great opportunity for press coverage
- NCI’s PDQ. This syndicated, board-reviewed and updated cancer information is available for use by cancer centers
- NCI social media channels: 80 percent are international with 95,000 followers
- Facebook Live events are opportunities to get involved, submit subject matter experts
- 1-800-4-Cancer contact center for questions
- Videos, visuals and fact sheets on cancer topics
AACR
- 40,000 members in 120 countries
- Journals: Cancer Research and Cancer Discovery
- Magazine for patients: Cancer Today
- Annual meeting has 200 reporters and 60 PIOS from cancer centers on site
- Advocacy for research; rally Sept. 13 in DC
- Blog: Cancer Research Catalyst always looking for content and invites guest posts
- National Cancer Research Month is May; #RealHopeIs; looking for patient stories
- Social media; AACR Foundation Facebook page
ASCO
- 35,000 members; international
- 40,000 attendees at annual meeting
- Cancer.net: 120 cancer types and syndromes written by experts and translated into Spanish; blogs with cancer center doctors
- Printed materials
- Cancer Opinion Survey; opportunity for cancer center experts to comment
- Infographics
- Social media channels available for co-promotion
- “I live to Conquer Cancer” campaign advocating continued cancer research funding
AACI
- AACI Update newsletter: Ten times per year, collects and distributes cancer center news on research, awards, grants, leadership changes
- AACI Commentary: Quarterly platform for directors
- Advocacy: AACI wants to know of policy or lawmaker visits, events to promote HPV vaccine