Developing strategies to reach diverse audiences

 Social Media Strategy: Approaching social media efforts when your target audience is diverse and/or difficult to define. Speakers: Jaclyn Sommer is a digital marketer and content strategist, who currently oversees digital strategy, social media and content creation at Penn Medicine. For the past 10 years, she has specialized in developing compelling content that connects people…


Leveraging Third Party Partnerships to Drive Brand Awareness

Watch the Webinar Pamela Crawford is part of the strategic marketing team at the University of Kansas Health System and spent more than an decade overseeing the integrated marketing plan for the Cancer Center. Earlier she was president of the third largest advertising agency in Kanas City and has worked at advertising agencies in Chicago…


So, You Think You Need a Video?

Adapted from the popular video storytelling session at the 2019 NACCDO-PAMN Conference in Oklahoma, this webinar will teach you how to incorporate video storytelling into marketing and communications strategy the right way. Creating compelling videos to meet your marketing and communications needs is not about the equipment you own or resources at your disposal, it…


Physician Relations and the Marketing Team: Best Practices for Integrated Success

 An overview of the strategic, multi-layered approach to referring physician engagement.  Practical examples of how physician relations teams can work synergistically with the marketing team, to enhance physician communication. Presenters: Ashley Snowden, Director, Physician and Corporate Relations, Roswell Park Comprehensive Cancer Center. Since joining Roswell Park Comprehensive Cancer Center’s Physician Relations program in 2016, Ashley…


Content + Influencer Marketing for Cancer Centers: A Primer for Campaigns that Deliver

Learn the reasons why content and influencer marketing are more promising for your cancer center’s brand engagement than ever before. We’ll discuss practical steps on how to plan, launch, and measure effective content and influencer marketing plans in 2019 and beyond. Presented by: Paloma Vazquez, Founder, Luna Brand Consulting, and Audra Hodges, digital content manager…


Cut Through the Clutter: Getting the Attention of Oncologists With Content

Presented by: Dr. Amit Phull, Medical Director and VP of Strategy & Insights at Doximity and Heidi Findlay, Executive Director of Marketing & Communications at Roswell Park Comprehensive Cancer Center How do you grab a physician’s attention digitally? They’re incredibly busy, and with medical knowledge doubling every 3.5 years, it’s tough to keep up. Dr.…


CAR T-cell Therapy: Harnessing the Body’s Immune System to Fight Cancer

Join PAMN members at noon CST Oct. 9 to kick off the organization’s Webinar series with “CAR T-cell Therapy: Harnessing the Body’s Immune System to Fight Cancer,” sponsored by Doximity. The Webinar features Dr. Joseph McGuirk, division director of Hematologic Malignancies and Cellular Therapeutics (HMCT) at the University of Kansas Cancer Center. He also serves…


Pitch Craft

Jessica Johnson Papaspyridis, CEO of Newswise, shared lessons learned from their Fast Pitch sessions to improve your pitches to reporters. This webinar was sponsored by Newswise for PAMN members.

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