Digital content and marketing strategies are a must for every cancer center in today’s world. But what are the best tools to use, the best plans of action, and the ideal messages to share? What do digital marketing and communications mean for your cancer center or your hospital? We’ll discuss this and more with two of the…
Sponsored by: Annual reports can serve as your cancer center’s yearly spotlight, sharing the highlights of your achievements and the impact of your benefactors’ donations. Too often, though, organizations approach their reports with a sense of dread and a dated solution. We’ll talk with two centers finding fresh inspiration online: Penn Medicine’s Abramson Cancer…
Downloads Cancer History Project by the Cancer Letter The Cancer Letter – How to feature your cancer center and its history About the Webinar Whether it’s breaking news or from your archives, The Cancer Letter wants to feature your cancer center—and its history. Join editor Paul Goldberg and operations manager Katie Goldberg to learn about…
Integrating diversity, equity, and inclusion strategies in our communications is no longer a nice to have but a must-have. These efforts can be based on a growing consensus around best practices with tools and resources designed to support your marketing and communications needs. We will share the best ways to seamlessly integrate these efforts into…
Featuring: Kiara Ellis, MSW, is the Community Outreach & Engagement Senior Manager at the Masonic Cancer Center, University of Minnesota. Her passions lie in serving as a change agent for the community and impacting systemic change that will lessen the burden of cancer and further cancer health equity in the state. Jen N. Poynter, PhD, is…
Public Affairs and Marketing Network Invites You to Attend a Special Webinar featuring National Cancer Institute Director, Norman E. “Ned” Sharpless, MD. Monday, Nov 16, 2020 11:30 am (Central Time) Download the Powerpoint Presentation
Mariah Felipe is a Public Affairs Specialist in the National Cancer Institute’s External Relations Branch. In her current role is managing communication with the various cancer centers, professional societies and associated groups and contacts for NCI’s office of Public Affairs. Prior to this role she spent five years in U.S. Navy Medical department public affairs…
Join Marketing and Communications leaders from Sylvester Comprehensive Cancer Center at the University of Miami as they present on how to build creative and engaging consumer campaigns around your cancer center’s research programs. They will share individual case studies, ideas and best practices on how to create a conversation – beyond your center’s clinical offerings…
Anyone who oversees content marketing understands the need for strategic organization. Without a formalized strategy and tools to carefully execute and monitor, your content can become fragmented and ineffective. From content calendars to personas to workflows, this session will showcase how one center is executing a successful content marketing campaigns using a harmonious marriage of…
Wednesday, June 17 at noon EST Led by Judy Fortin, a veteran former broadcaster and longtime PAMN Steering Committee member, this media training and strategy session will help you prepare your experts for any type of interview. She’ll give you tips and step-by-step instructions on how to help leaders, faculty and staff face the media and…
Physicians are taught how to think and learn as clinical experts, and all this training sets them apart from the typical consumer but requires a strategic approach when developing physician marketing campaigns. We’ll share specifics about how oncologists learn, what type of content they are consuming, and how Moffitt is taking that information and creating/sharing content…
Moving the mark toward new cancer cures through research is the foundation of the cancer center model. As cancer marketers and communicators, we know research matters. But how do we get that point across to our various audiences in a meaningful way? One PAMN member will share a case study of how they matched innovation…
Social Media Strategy: Approaching social media efforts when your target audience is diverse and/or difficult to define. Speakers: Jaclyn Sommer is a digital marketer and content strategist, who currently oversees digital strategy, social media and content creation at Penn Medicine. For the past 10 years, she has specialized in developing compelling content that connects people…
Watch the Webinar Pamela Crawford is part of the strategic marketing team at the University of Kansas Health System and spent more than an decade overseeing the integrated marketing plan for the Cancer Center. Earlier she was president of the third largest advertising agency in Kanas City and has worked at advertising agencies in Chicago…
Adapted from the popular video storytelling session at the 2019 NACCDO-PAMN Conference in Oklahoma, this webinar will teach you how to incorporate video storytelling into marketing and communications strategy the right way. Creating compelling videos to meet your marketing and communications needs is not about the equipment you own or resources at your disposal, it…
An overview of the strategic, multi-layered approach to referring physician engagement. Practical examples of how physician relations teams can work synergistically with the marketing team, to enhance physician communication. Presenters: Ashley Snowden, Director, Physician and Corporate Relations, Roswell Park Comprehensive Cancer Center. Since joining Roswell Park Comprehensive Cancer Center’s Physician Relations program in 2016, Ashley…
Learn the reasons why content and influencer marketing are more promising for your cancer center’s brand engagement than ever before. We’ll discuss practical steps on how to plan, launch, and measure effective content and influencer marketing plans in 2019 and beyond. Presented by: Paloma Vazquez, Founder, Luna Brand Consulting, and Audra Hodges, digital content manager…
Presented by: Dr. Amit Phull, Medical Director and VP of Strategy & Insights at Doximity and Heidi Findlay, Executive Director of Marketing & Communications at Roswell Park Comprehensive Cancer Center How do you grab a physician’s attention digitally? They’re incredibly busy, and with medical knowledge doubling every 3.5 years, it’s tough to keep up. Dr.…
Join PAMN members at noon CST Oct. 9 to kick off the organization’s Webinar series with “CAR T-cell Therapy: Harnessing the Body’s Immune System to Fight Cancer,” sponsored by Doximity. The Webinar features Dr. Joseph McGuirk, division director of Hematologic Malignancies and Cellular Therapeutics (HMCT) at the University of Kansas Cancer Center. He also serves…
Jessica Johnson Papaspyridis, CEO of Newswise, shared lessons learned from their Fast Pitch sessions to improve your pitches to reporters. This webinar was sponsored by Newswise for PAMN members.