Webinar

Promoting Workforce Initiatives in Cancer Centers

First of four webinars in our National Cancer Plan webinar series with the NCI. The Public Affairs and Marketing Network (PAMN), in collaboration with the National Cancer Institute (NCI), is excited to announce a new four-part webinar series supporting the goals of the National Cancer Plan. In this first installment, the focus is promoting cancer…

Webinar

PAMN/NACCDO Conference Webinar – What to Expect and How to Maximize Your Experience

Will this be your first time attending the NACCDO-PAMN conference? Have you attended in the past but want a reminder of the excitement? Join us for a live discussion and Q&A. Steering committee/board members with variable years of conference experience will share their tips, tricks and helpful information about what to expect at the conference…

Webinar

Sneak peek: How are we supposed to talk about DEI?

Diversity, Equity and Inclusion (DEI): What terms to use or not use, fear of saying the wrong thing, broad messaging that misses the mark in meeting target audience needs, and growing our capabilities in telling our unique and compelling story in research grants and applications are just some of what we’re wrestling with in the…

Webinar

Mastering the Art of Healthcare Media Pitching: First-hand From Journalists

Are you struggling to capture the attention of healthcare journalists and media outlets? Join us for an insightful webinar, “Mastering the Art of Healthcare Media Pitching,” as we hear first-hand from healthcare journalists what it takes to get heard above the noise. Hear from Brianna Abbott, Health reporter at The Wall Street Journal, and Jessica…

Webinar

Opening the Door Beyond OncLive: Successful Ways to Elevate your Brand with MJH Life Sciences

If you’ve heard of OncLive, this webinar is for you. Join us for an exclusive presentation that will open the doors of opportunity through collaboration with MJH Sciences. Whether you are in Marketing or Communications, MJH has many channels that can be used to reach your target audience and elevate your brand. We will highlight…

Webinar

Proton Therapy Marketing and Communications: Insights from NCI Designated Cancer Centers

Discover how proton therapy can elevate your marketing and communications efforts. The strategies, insights and tactics used to launch and support a proton therapy center are can be applied across all areas of marketing and communications. Whether you are in the process of launching a new center, preparing for one, or seeking to maintain an…

Webinar

Uh Oh…Now I’m Being Asked to Support HR

When it comes to workforce challenges, it’s all “hands on deck.” Increasingly, marketing and communications functions are called upon by human resources to support recruitment and retention initiatives. This is a good thing, right? We’re experts at persuasive communications. However, there’s a lot to learn about the language, style and nuances from an external audience…

Webinar

What to Expect, Maximizing your Experience, and Live Q&A

Will this be your first time attending the NACCDO-PAMN conference? Have you attended in the past but want a reminder of the excitement? Join us for a live Q&A. Several PAMN steering committee and NACCDO board members with varying years of conference experience will share tips, tricks, and helpful information about the conference and how…

Webinar

What I Wish I Knew Before Starting a Website Redesign

Let’s face it – we are all either pre- mid- or post- website redesign. No matter where your institution is in the process, you’ll not want to miss the next PAMN webinar on “What I Wish I Knew Before Starting a Website Redesign” with Jeff Ficker, Chief Creative Officer of Casual Astronaut. Ficker will be…

Webinar

Partnering with the American Association for Cancer Research: An Interactive Webinar with PAMN

  The public relations team at the American Association for Cancer Research (AACR), the world’s first and largest cancer research organization, invites you to attend an interactive webinar to learn more about the AACR. AACR Chief Communications Officer Rick Buck will provide a high-level overview of the organization while highlighting ways you can leverage AACR…

Webinar

The Digital Doctor – Virtual Visits, Social Media Marketing, and more tools in the Digital Doctor Toolkit

  What happens when an extroverted oncologist decides to take to the Twitterverse? @CancerAssassin1 is born and a digital dialogue between doctors around the world is born. What happens when a global pandemic makes in-person patient visits nearly impossible? Doctors, clinical trials, and patient visits adapt in ways never even thought imaginable just a few…

Webinar

How Marketing and Administration Can Partner to Get the Most Success Out of Scientific Meetings

  For the first time in two years, cancer conference season is an in-person experience. Members from our centers will be flocking to national meetings to present their work, interact with colleagues, develop collaborations and learn about discoveries on the horizon. As media professionals, many of us are traveling to these meetings to sit in…

Webinar

MarCom Benchmarking…The Time is Now

Aren’t you curious as to how your budget stacks up?  More importantly, are your leaders asking you to do more with less?  Justify your expenses? Your staffing? During this webinar, we’ll review By the Numbers: MarCom, a benchmarking program supported by SHSMD and Endeavor Management. Over the past several years, meaningful marketing and communications resource…

Webinar

Digital Content and Marketing Strategies

Digital content and marketing strategies are a must for every cancer center in today’s world. But what are the best tools to use, the best plans of action, and the ideal messages to share? What do digital marketing and communications mean for your cancer center or your hospital? We’ll discuss this and more with two of the…

Webinar

Chore, Bore or Score: Building a Better Annual Report

Sponsored by:   Annual reports can serve as your cancer center’s yearly spotlight, sharing the highlights of your achievements and the impact of your benefactors’ donations. Too often, though, organizations approach their reports with a sense of dread and a dated solution. We’ll talk with two centers finding fresh inspiration online: Penn Medicine’s Abramson Cancer…

Webinar

The Cancer Letter: in the news, and in the archives

Downloads Cancer History Project by the Cancer Letter The Cancer Letter – How to feature your cancer center and its history About the Webinar Whether it’s breaking news or from your archives, The Cancer Letter wants to feature your cancer center—and its history. Join editor Paul Goldberg and operations manager Katie Goldberg to learn about…

Webinar

Normalizing the Role of Diversity, Equity & Inclusion in Communications Strategies

Integrating diversity, equity, and inclusion strategies in our communications is no longer a nice to have but a must-have. These efforts can be based on a growing consensus around best practices with tools and resources designed to support your marketing and communications needs. We will share the best ways to seamlessly integrate these efforts into…

Webinar

Community Outreach and Engagement: Connecting with your Catchment Populations

Featuring: Kiara Ellis, MSW, is the Community Outreach & Engagement Senior Manager at the Masonic Cancer Center, University of Minnesota. Her passions lie in serving as a change agent for the community and impacting systemic change that will lessen the burden of cancer and further cancer health equity in the state. Jen N. Poynter, PhD, is…

Webinar

Dr. Ned Sharpless 50th Anniversary of the National Cancer Act

Public Affairs and Marketing Network Invites You to Attend a Special Webinar featuring National Cancer Institute Director, Norman E. “Ned” Sharpless, MD. Monday, Nov 16, 2020 11:30 am (Central Time) Download the Powerpoint Presentation  

Webinar

NCI Update

Mariah Felipe is a Public Affairs Specialist in the National Cancer Institute’s External Relations Branch. In her current role is managing communication with the various cancer centers, professional societies and associated groups and contacts for NCI’s office of Public Affairs. Prior to this role she spent five years in U.S. Navy Medical department public affairs…

Webinar

Cancelled: Promoting Your Cancer Center’s Unique Research Programs

Join Marketing and Communications leaders from Sylvester Comprehensive Cancer Center at the University of Miami as they present on how to build creative and engaging consumer campaigns around your cancer center’s research programs. They will share individual case studies, ideas and best practices on how to create a conversation – beyond your center’s clinical offerings…

Webinar

How to Execute a Seamless Content Marketing Strategy with Tools of the Trade

Anyone who oversees content marketing understands the need for strategic organization. Without a formalized strategy and tools to carefully execute and monitor, your content can become fragmented and ineffective. From content calendars to personas to workflows, this session will showcase how one center is executing a successful content marketing campaigns using a harmonious marriage of…

Webinar

HED Media Training & Strategy 101

Wednesday, June 17 at noon EST Led by Judy Fortin, a veteran former broadcaster and longtime PAMN Steering Committee member, this media training and strategy session will help you prepare your experts for any type of interview. She’ll give you tips and step-by-step instructions on how to help leaders, faculty and staff face the media and…

Webinar

The Changing Face of Physician Learning

Physicians are taught how to think and learn as clinical experts, and all this training sets them apart from the typical consumer but requires a strategic approach when developing physician marketing campaigns. We’ll share specifics about how oncologists learn, what type of content they are consuming, and how Moffitt is taking that information and creating/sharing content…

Webinar

Communicating Innovative Science

Moving the mark toward new cancer cures through research is the foundation of the cancer center model. As cancer marketers and communicators, we know research matters. But how do we get that point across to our various audiences in a meaningful way? One PAMN member will share a case study of how they matched innovation…

Webinar

Developing strategies to reach diverse audiences

 Social Media Strategy: Approaching social media efforts when your target audience is diverse and/or difficult to define. Speakers: Jaclyn Sommer is a digital marketer and content strategist, who currently oversees digital strategy, social media and content creation at Penn Medicine. For the past 10 years, she has specialized in developing compelling content that connects people…

Webinar

Leveraging Third Party Partnerships to Drive Brand Awareness

Watch the Webinar Pamela Crawford is part of the strategic marketing team at the University of Kansas Health System and spent more than an decade overseeing the integrated marketing plan for the Cancer Center. Earlier she was president of the third largest advertising agency in Kanas City and has worked at advertising agencies in Chicago…

Webinar

So, You Think You Need a Video?

Adapted from the popular video storytelling session at the 2019 NACCDO-PAMN Conference in Oklahoma, this webinar will teach you how to incorporate video storytelling into marketing and communications strategy the right way. Creating compelling videos to meet your marketing and communications needs is not about the equipment you own or resources at your disposal, it…

Webinar

Physician Relations and the Marketing Team: Best Practices for Integrated Success

 An overview of the strategic, multi-layered approach to referring physician engagement.  Practical examples of how physician relations teams can work synergistically with the marketing team, to enhance physician communication. Presenters: Ashley Snowden, Director, Physician and Corporate Relations, Roswell Park Comprehensive Cancer Center. Since joining Roswell Park Comprehensive Cancer Center’s Physician Relations program in 2016, Ashley…

Webinar

Content + Influencer Marketing for Cancer Centers: A Primer for Campaigns that Deliver

Learn the reasons why content and influencer marketing are more promising for your cancer center’s brand engagement than ever before. We’ll discuss practical steps on how to plan, launch, and measure effective content and influencer marketing plans in 2019 and beyond. Presented by: Paloma Vazquez, Founder, Luna Brand Consulting, and Audra Hodges, digital content manager…

Webinar

Cut Through the Clutter: Getting the Attention of Oncologists With Content

Presented by: Dr. Amit Phull, Medical Director and VP of Strategy & Insights at Doximity and Heidi Findlay, Executive Director of Marketing & Communications at Roswell Park Comprehensive Cancer Center How do you grab a physician’s attention digitally? They’re incredibly busy, and with medical knowledge doubling every 3.5 years, it’s tough to keep up. Dr.…

Webinar

CAR T-cell Therapy: Harnessing the Body’s Immune System to Fight Cancer

Join PAMN members at noon CST Oct. 9 to kick off the organization’s Webinar series with “CAR T-cell Therapy: Harnessing the Body’s Immune System to Fight Cancer,” sponsored by Doximity. The Webinar features Dr. Joseph McGuirk, division director of Hematologic Malignancies and Cellular Therapeutics (HMCT) at the University of Kansas Cancer Center. He also serves…

Webinar

Pitch Craft

Jessica Johnson Papaspyridis, CEO of Newswise, shared lessons learned from their Fast Pitch sessions to improve your pitches to reporters. This webinar was sponsored by Newswise for PAMN members.

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