By Javier De Jesus, Sr. Manager of Web and Digital Initiatives at Winship Cancer Institute of Emory University
In the dynamic landscape of oncology care in the United States, one cannot overlook the transformative impact of digital health technology on both patients and health care providers. As we navigate this evolving terrain, it becomes increasingly essential for us to stay ahead of the curve, harnessing the power of digital strategies in marketing and communications to enhance our practices and patient experiences.
We are excited to introduce the Digital Strategies Affinity Group, a collaborative space within PAMN designed to empower our members with innovative practices in digital media. If you’re well-versed in web development, digital content creation, social media, CRM or other related areas, this group aims to bring together diverse expertise for a comprehensive understanding of the cancer digital landscape.
Why join the PAMN Digital Strategies Affinity Group?
By joining this affinity group, you will:
- Stay informed – Gain insights into the latest trends and advancements in digital marketing and communications within the oncology field.
- Enhance digital media practices – Explore innovative strategies to elevate your digital media experiences, ensuring your online presence aligns with the evolving needs of patients and providers.
- Collaborate and share best practices – Connect and network with like-minded professionals who share a passion for digital strategies and know the complexities of the cancer world. Share your experiences and learn from others to collectively raise the bar for excellence.
- Expand the knowledge base – Contribute to the development of new content and programming that will educate and further empower you and your colleagues.
By bringing together professionals with diverse skill sets, we aim to create a dynamic and enriching environment where each member can contribute their unique perspectives and insights.
The Digital Strategies Affinity Group is not just a space for learning, but a community committed to shaping the future of oncology care through innovation in digital marketing and communications.
How to join?
Open to current PAMN members, we welcome colleagues in various digital strategy areas, including but not limited to:
- Web development
- Digital content creation
- Social media management
- Customer relationship management (CRM)
- And more…
Participating is easy! Simply express your interest by contacting Javier De Jesus, senior manager of web & digital initiatives at Winship Cancer Institute of Emory University via email. The group meets monthly on the second Tuesday of the month.