It’s Time: MarCom Benchmarking – Join Other Cancer Program Peers

PAMN is supporting our members by providing a Marketing and Communications benchmarking program this year and next. In collaboration with SHSMD and Endeavor Management, we are able to gather and share data through a dashboard tool that allows us to compare cancer program budgets to our true peers.

But we need your support to get the most of our valuable program.

Learn more and sign up.

The timing for this is now – the program for 2021 is already underway and will enable you to share your current fiscal year budget. Once you enter your data, you’ll be able to access aggregate comparisons and learn more about subscribing to other advanced benchmark group and filtering tools.

For 2022, we are developing a special cancer-focused supplement.

Nevertheless, we still need your help in submitting your data now. We’ll be presenting these results at the upcoming Kansas City conference, so timing is critical.

Here’s what we ask from you:

  • Freestanding Cancer Centers: Roswell Park, MD Anderson and other freestanding cancer centers have already submitted their data. We encourage you to submit your data directly as soon as possible. We’ve listed below links that will be helpful.
  • Matrixed Cancer Centers: Many of your parent systems have already participated – Emory, University of Chicago, Duke, and Cleveland Clinic. For those who have not, we ask that you encourage your system’s participation. You can also submit as a subset of your system’s data.

If you have any questions, please contact John McKeever at Endeavor via email who can provide additional information to you or your internal stakeholders. We will be happy to walk through the demonstration as well.

Here are some other links you may find useful:

In this video, Peter Miller, Administrator of Marketing and Communications, at the Cleveland Clinic shares insight on the use of benchmarking data to drive better results in marketing and communications efforts.

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As a PAMN member institution, your employees benefit from an extensive network of communications and marketing professionals employed at academic cancer centers.

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