The Value of Patient Testimonials

Testimonials are an important way to share with patients and the public the value of therapeutic clinical trials and other care that our cancer centers provide. Equally important, such stories give patients a platform for sharing their journeys from diagnosis to survivorship, offering encouragement to others who face similar obstacles ahead.

Not everyone sees it that way, though, and many of our cancer centers are dealing with that issue now.

Do you use patient testimonials when marketing or otherwise communicating about your cancer center? If so, do you include disclaimers with those communications? Are you interested in what other cancer centers have to say?

As the only group of its kind, the Public Affairs & Marketing Network strives to be a meaningful resource on such topics that affect our respective cancer centers. Click here to read our thoughts on the issue, and for additional resources for affected cancer centers. (Note: You must be a registered member of myPAMN in order to access the above link.)

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